Category: Education, Entertainment, Strategy
Client: Englishtown, English First
Date: 2010
Englishtown.com is an integrated experience that redefines how people learn English. It bridges innovative technologies with cinematic content to create an immersive learning environment for over 16 million users. We designed online interactive software, wrote over 1000 pages of scripted material and produced a total of 185 webisodes in service to the final product. This is our first transmedia endeavor, designed to engage users across multiple platforms, including mobile, peer-to-peer and offline instruction.
The project received a 2010 Outstanding Achievement Award in Education from the Interactive Media Awards (IMA), as well as a 2010 Comenius Award in Education and Media.
An eccentric, obsessive-compulsive hypochondriac finds some measure of security in his routine life as an apartment manager, until a sudden accident plunges him into a frightening world between life and death, and reality and fantasy.
Apartment Manager is one of several character portraits created for Englishtown.com. It represents part of a larger project effort to redesign the company’s online learning experience. The world of Clifford, the Apartment Manager, is linked with topics covering Home, Habits and Routines, Health and Fitness, Beliefs and Convictions and Superstitions.
Mark takes his girlfriend Sarah on road trip, intending to find the perfect moment to propose. As mishap follows mishap, the perfect moment remains elusive, and both come to realize that love often best reveals itself in the everyday moments.
Traveling Couple is one of several character portraits created for Englishtown.com, and part of a larger project effort to redesign the company’s online learning experience. The world of the Travelling Couple is linked with topics covering Weather, Holidays, Geography, Travel and Romance.
Felton, Kevin and Ian are three college freshmen who share a dorm room but couldn’t be more different. Though often butting heads, they nevertheless manage to form an unlikely friendship as they navigate their first year in college.
Three College Kids is one of several character portraits created for Englishtown.com, and part of a larger project effort to redesign the company’s online learning experience. The world of Three College Kids is linked with topics covering Introductions, TV, Invitations, Music, Manners and Etiquette, Film and Extreme Sports.
Stuart, an ambitious up-and-comer trying to get ahead in the corporate world, jeopardizes his career when a deal crafted by his boss has him questioning just how far his is willing to go in order to advance his career.
Boss & Apprentice is one of several character portraits created for Englishtown.com, and part of a larger project effort to redesign the company’s online learning experience. The world of The Boss and Apprentice addresses topics in the syllabus such as Jobs, Time, Negotiations, Crime, Presentation Skills, Organizational Structure, Leadership and Competition.
In addition to designing the project’s online interactive learning software, we wrote over 1000 pages of scripted material and produced a total of 185 webisodes for the world’s largest online English training company, Englishtown, servicing more than 13 million members.
Project Brief