We are excited to have rolled out CPRsavesVR – A VR public health campaign, which is free of charge to help save lives worldwide. By combining non-fiction storytelling based on real survivor stories with immersive true-to-life VR content, we’ve developed a methodology that empowers people to respond effectively during a chaotic emergency like witnessing a cardiac arrest. CPRsavesVR was developed and launched in Washington State, a global leader in EMS services with an outstanding cardiac arrest survival rate at over 60%.
Our mission is to expand CPRsavesVR worldwide and reach the communities that need it the most by the most accessible means possible free of charge.
Our goal is to prepare people, in their native language, for the chaotic and unexpected situation of witnessing a cardiac arrest in order to reduce hesitation factors that often lead to a victim’s death. A victim’s chance of survival jumps to an astonishing 50% if someone acts quickly and starts CPR.
CPRsavesVR is based on 911 calls and EMS provider experience. It was designed in collaboration with Lacey Fire District 3 and Thurston County Medic OneWe see story as an ongoing discourse of observation and participation across devices, spaces, and community. We develop and produce all forms of content for that conversation ranging from reality-based or fiction, short form or feature length, augmented or virtual reality, and integrated multi-platform.
We look for stories that have meaningful impact on lives we share this world with.
No matter what medium or delivery format, we consistently produce engagement strategies that work. Stories are the most valuable commodity we have in communications. That’s why we focus on how they can be used to help to improve lives and build stronger communities. We believe experiences are the new currency because engagement means people will share.
We operate lean, which affords us the flexibility to discover stories that are essential to tell, but difficult to find.
We build and engage audiences and social responsibility matters to us. We want to collaborate with people that feel the same way.
We have a background in TV, radio, advertisement and education. We aren’t bound to a single location, and we employ from a strong network of industry-leading artists, filmmakers, composers and programmers to create and make stories for our clients and for ourselves.