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LATEST: CPRsavesVR is going global

We are excited to have rolled out CPRsavesVR – A VR public health campaign, which is free of charge to help save lives worldwide.  By combining non-fiction storytelling based on real survivor stories with immersive true-to-life VR content, we’ve developed a methodology that empowers people to respond effectively during a chaotic emergency like witnessing a cardiac arrest. CPRsavesVR was developed and launched in Washington State, a global leader in EMS services with an outstanding cardiac arrest survival rate at over 60%.

Our mission is to expand CPRsavesVR worldwide and reach the communities that need it the most by the most accessible means possible free of charge.

Our goal is to prepare people, in their native language, for the chaotic and unexpected situation of witnessing a cardiac arrest in order to reduce hesitation factors that often lead to a victim’s death.  A victim’s chance of survival jumps to an astonishing 50% if someone acts quickly and starts CPR.

CPRsavesVR is based on 911 calls and EMS provider experience. It was designed in collaboration with Lacey Fire District 3 and Thurston County Medic OneWe see story as an ongoing discourse of observation and participation across devices, spaces, and community.  We develop and produce all forms of content for that conversation ranging from reality-based or fiction, short form or feature length, augmented or virtual reality, and integrated multi-platform.



What we do

We look for stories that have meaningful impact on lives we share this world with.

No matter what medium or delivery format, we consistently produce engagement strategies that work.  Stories are the most valuable commodity we have in communications.  That’s why we focus on how they can be used to help to improve lives and build stronger communities.   We believe experiences are the new currency because engagement means people will share.

The heart of it all is a good story

We operate lean, which affords us the flexibility to discover stories that are essential to tell, but difficult to find.

Our focus

We build and engage audiences and social responsibility matters to us.  We want to collaborate with people that feel the same way.

Who we are

We have a background in TV, radio, advertisement and education.  We aren’t bound to a single location, and we employ from a strong network of industry-leading artists, filmmakers,  composers and programmers to create and make stories for our clients and for ourselves.

View filmmaker and author credits here

Content Creation

We are always looking for creative opportunities to produce content from the moment an idea is born to the point we release it. We build conversations which in turn shapes communities. With this aim, we embody a wide range of skill sets covering creative development, production, post-production, and delivery.

Integrated Advocacy

We build advocacy campaigns through multiple channels of community-building, narrative, policy change and public education. This model requires strategic, innovative thinking and reflection through a process of defining the problem, organizational capacity, building stories around goals and solutions, targets, and then following from that foundation, advocacy tactics.

Strategy + Consultancy

We consult with companies, organizations, and institutions to train and implement content strategies. Our strengths are bridging the uncertainty inherent in producing reality-based content with an organization’s need to get that story out to the public.

Carmen Alzner

My motto: We all can and should enrich society through ideas and action.

My career in media spans more than 20 years. I started as  presenter,  journalist and programme producer in Germany and later worked for a wide array of broadcast clients and assisted them in utilizing the resources at their disposal, including brand-identity and all channels of communication, in order to maximize returns and exposure.  As Senior Vice President and Managing Director I was responsible for all initiatives for PROMAX&BDA Europe, Middle-East, and Africa as well as oversight and planning for its events and conferences.

Today where “mixed reality” is the new norm, we develop and produce all forms of digital content and stories can be such a great tool for it. They can help to explain complex context, discover insights about an audience or an organization that inspires or compels social change.

Location: London

Zac Murphy

I build stories. They can be real or fiction or a bit of both. Some are ads or shorts. Others are feature films. Some stories are one-shot deals designed for a single platform. Others are more intricate and interactive, spanning multiple platforms for corporations that have trusted me with the messaging of their business. Others are as simple as a momentary insight.

Today’s media landscape challenges us to shape the narrative to its medium and vice versa. We not only must decide what story to build, but also how to share that story. In a digital world that is constantly evolving, I am not only a traditional filmmaker – I am a story architect.

Location: Seattle

Dustin Painter

Dustin’s passion for creating music and sound comes from the ability to help immerse an audience in the moments of whatever medium they are viewing and listening to. There’s nothing quite like the feeling of knowing you may have an emotional impact on someone through music you have either created or helped to create. His purpose is to bring you into the world in which you’ve given your attention to. That could be a film, video game, television show, advertisement, or even a track you’re listening to on your headphones while you relax. Dustin has created music and sounds for award-winning feature films, documentaries, television, mobile and PC games, and short stories. With an eye and ear for small details, as well as constantly learning anything music and audio related he can get his hands on, Dustin charges head on to create the perfect sonic atmosphere for each and every project. He currently lives and works in Raleigh, NC.

Karen Weiss

Karen comes to our group with a wide spectrum of passions and experiences to share.  Her work as a professional paramedic and firefighter ignites her love for all things human. Her ability to connect and communicate with others in any circumstance is a gift that allows her to draw effortlessly out the story from everyone she meets.  With nearly 20 years in emergency services, Karen has seen people at all extremes of existence …birth, tragedy, joy, fear, death and peace…with this, she offers us an insight into the deep emotional layers of individuals and the unique situations of communities.  With an extensive medical background and years of teaching experience, Karen hopes to open up possibilities for collaboration in the fields of remote medicine, public health education, women’s health & wellness issues, and all things advocating for the health and safety of children and their communities.

Contact Us

We’d like to thank the clients we have worked with for their courage to try and do something different with us.  Please get a hold of us to discuss your project.  We’d love to share our thoughts and explore the possibilities.    


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